Today, that work is predominantly focused around logo design, branding, and building adaptive brand design systems for enterprise design teams, delivered directly to commercial clients or through collaboration with design and advertising agencies. That focus has given me opportunities to work with Fortune 500 brands to sports and entertainment teams to underground heavy-metal bands.

Seral stays nimble by design. No fancy offices, no endless loop of executives and handlers, no office politics. I'm the designer, art director, creative director, writer, strategist, client contact, intern, and janitor, all in one. I take on a limited number of projects at a time so I can give each one my full attention. And when a project's scope or budget calls for more, I bring in a trusted network of specialists to help see it through.

Outside of work, I'm a metalhead, an occasional drummer, a foodie, a traveller, and a photographer, but most importantly, husband to Steph and dad to Lucas.