From tough-guy lonewolves to funky light-hearted teammates. After 100 years of making workwear, and outfitting over 6 million workers, Red Kap needed a restart. They were the worker’s workwear. Hardworking, team-focused, and completely lost in a sea of sameness. The category had grown stale, so who better to disrupt the category than one of its founders?
Role
Visual Identity
Art Direction
Location
Nashville, TN
Credits
Principal, Head of Creative and Design: Sean O’Brien,
Head of Strategy: Hanah Holpe
Creative Director: Dan Marvin
Design Director: Ashley Rocha
Verbal Designer: Clayton Notestine
Senior Art Director: Shehan Rodrigo
Motion Design: Pixel Farm
Web Design: Elva Design Group
Lifestyle Photography: Abigail Bobo, Hollis Bennet
Brand Photography: Tory Rust, Brittney Bravo, Angelo Sgambati
In collaboration with
Table
Farmuse
