The visual direction for the Young Presidents’ Organization Southern 7 Chapter retreat beautifully steps away from rigid corporate aesthetics and leans into the relaxed sophistication of wine country living. Inspired by the theme “Vineyard Vibes,” the branding feels effortless yet intentional. A custom-crafted monogram cleverly unites the letter S and the number 7, subtly echoing the graceful form of a wine glass. It’s a smart detail that ties the concept, location, and audience together without being obvious.
Role
Logo Design
Visual Identity
Art Direction
Location
Richmond, VA
Credits
Shehan Rodrigo- Design and Art Direction
In collaboration with
Dotted Line Agency
Industry
Event Branding








