YPO Southern 7

YPO Southern 7

YPO Southern 7

The visual direction for the Young Presidents’ Organization Southern 7 Chapter retreat beautifully steps away from rigid corporate aesthetics and leans into the relaxed sophistication of wine country living.  Inspired by the theme “Vineyard Vibes,” the branding feels effortless yet intentional. A custom-crafted monogram cleverly unites the letter S and the number 7, subtly echoing the graceful form of a wine glass. It’s a smart detail that ties the concept, location, and audience together without being obvious.

Role:

Logo Design
Art Direction
Visual Identity
Naming

Location:

Sonoma, CA

Industry:

Corporate Event
In collaboration with Dotted Line Agency

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2026

Seral Studios