Richmond United

Richmond United

The Richmond Kickers and the Richmond Strikers recently came under one banner to form Richmond United. With 75 years of combined history and over 10,000 players and families, Richmond United is now one of the largest youth soccer clubs in the United States.

The challenge was to build a logo and visual identity that payed homage to the Strikers and Kickers while resonating with the broader Richmond community.

Role

Logo Design
Art Direction
Visual Identity

Location

Richmond, VA

Credits

Ron Villacarillo- Creative Direction
Eric Funk- Motion

In collaboration with

Dotted Line Agency

Industry

Sports

Ready to get to work?

shehan@seralstudios.com

Based in Nashville, TN
Available worldwide
Ready to get to work?

shehan@seralstudios.com

Based in Nashville, TN
Available worldwide
Ready to get to work?
Based in Nashville, TN
Available worldwide
©

2026

Seral Studios