The Richmond Kickers and the Richmond Strikers recently came under one banner to form Richmond United. With 75 years of combined history and over 10,000 players and families, Richmond United is now one of the largest youth soccer clubs in the United States.
The challenge was to build a logo and visual identity that payed homage to the Strikers and Kickers while resonating with the broader Richmond community.
Role
Logo Design
Art Direction
Visual Identity
Location
Richmond, VA
Credits
Ron Villacarillo- Creative Direction
Eric Funk- Motion
In collaboration with
Dotted Line Agency
Industry
Sports












